PEI-YAN, KANG  ( ⁼̴̀ .̫ ⁼̴ )✧




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P010 → GRAPHIC EXERCISE

 
Personal practice project / fan-made poster. Not for commercial use.

Typography is my favorite part of graphic design. It allows me to identify myself as both an art director and a graphic designer in my career. Before this, I studied fashion design and worked on several award-winning collections, where I also directed my own editorial shoots and developed branding graphics.
Combining that with my background in graphic design from high school, I realized that I have always been deeply drawn to visuals. When I came to Polimoda, I began to study graphic design more seriously and refine my sense of layout—especially typography.

For example, through poster exercises, I learned how to think about composition, type design, and spatial balance. I became sensitive to shapes and the relationships between elements, like a visual brainstorm. Designing in this way truly excites me—it opened up a new perspective where art direction and graphic design became deeply connected.

Now, I keep improving my aesthetic sense in typography and layout, continuously exploring new possibilities in creative direction.