P001 → IN UNIVERSE PLATFORM







Concept


In Universe is a cultural innovation project that merges fashion storytelling with interactivity, community engagement, and literary depth. It reimagines traditional fashion narratives by inviting users to co-create content, transforming passive audiences into active participants.

We began by questioning: What are fashion narratives today? Often confined to static editorials and fashion films, current narratives feel distant, impersonal, and disconnected from their viewers. In contrast, In Universe proposes a future where fashion media becomes interactive, dynamic, and community-driven.

Key Elements


  • Interactive Literary Storytelling:
    Stories unfold weekly. Each chapter ends with a user vote, shaping the next week's development. Over three months, the community collaboratively determines the final story.
  • Fashion Editorials Inspired by Stories:
    Based on the final voted storyline, a fashion editorial is created. Each ending results in a different visual direction, emphasizing the project’s adaptability and openness to diverse aesthetics.
  • Collaborative Creative Ecosystem:
    Open to writers, designers, photographers, filmmakers, and emerging brands. Users can publish their own stories, initiate collaborations, or feature their fashion designs in editorial content.
  • Slow Media Philosophy:
    By grounding the platform in literature, we advocate for slowing down in an era of AI-generated, disposable content—echoing the values of sustainability in fashion.


In Universe

An Interactive Fashion Narrative Experience

Art Director - Pei-Yan Kang

Photographer - Athena Kuang

Stylist - Simona Hu

Production - Si-Yu Chen

Interface Design - Athena Kuang

Graphic Design & Brand Aesthetic - Pei-Yan Kang

Set Design&Location - Pei-Yan Kang

Story Writer - Athena Kuang

Make-Up Artist - Giulia Cecceralli

Model - Michael D’Angelo,  Giulia Sacchero,  Zinam Klaas

Designer -  Isabella Rose, Gabija Overlingaité, Shruti Pillai,  Martina Flores  Aricò,  Maya Yaniv,  Elias Matso, Isabella Valdez

Special Thanks - 
Prof. Alessia Caliendo (Fashion Styling) Prof. Giulia Bonali ( Fashion Studies) Prof. Sandra Laube (Graphic Design) Prof. Marianna Fioretti (Fashion Writing) Prof. Riccardo Bartalucci (PhotoShoot 3) Prof. Francesco Rossi (Art direction & video)


WEBSITE LINK



HOMEPAGE AND GENERAL EXPERIENCE





Visual & UX Design

  • Aesthetic: Minimal, immersive, and narrative-focused.
  • User Experience: Designed to facilitate storytelling, emotional immersion, and creative participation across devices.


Prototype Story -  “My Delicate Posthuman Body”

This speculative fiction explores posthumanism and what it means to be alive from a non-human perspective. The community selected among four alternate endings, each leading to a unique editorial. The story is a philosophical reflection on identity, mortality, and technological embodiment.


Project Goals

  • Democratize fashion storytelling through interactive, digital-first platforms
  • Bridge literary arts and fashion as a method of slowing down consumption
  • Provide a collaborative space for emerging creatives
  • Offer a new cultural model for fashion media in the post-digital age

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VOTING PAGE 











NEW ..... SEE THE EDITORAL.






SOCIAL MEDIA MOCKUP