P001 → IN UNIVERSE PLATFORM
Concept
In Universe is a cultural innovation project that merges fashion storytelling with interactivity, community engagement, and literary depth. It reimagines traditional fashion narratives by inviting users to co-create content, transforming passive audiences into active participants.
We began by questioning: What are fashion narratives today? Often confined to static editorials and fashion films, current narratives feel distant, impersonal, and disconnected from their viewers. In contrast, In Universe proposes a future where fashion media becomes interactive, dynamic, and community-driven.
Key Elements
- Interactive Literary Storytelling:
Stories unfold weekly. Each chapter ends with a user vote, shaping the next week's development. Over three months, the community collaboratively determines the final story. - Fashion Editorials Inspired by Stories:
Based on the final voted storyline, a fashion editorial is created. Each ending results in a different visual direction, emphasizing the project’s adaptability and openness to diverse aesthetics. - Collaborative Creative Ecosystem:
Open to writers, designers, photographers, filmmakers, and emerging brands. Users can publish their own stories, initiate collaborations, or feature their fashion designs in editorial content. - Slow Media Philosophy:
By grounding the platform in literature, we advocate for slowing down in an era of AI-generated, disposable content—echoing the values of sustainability in fashion.
In Universe
An Interactive Fashion Narrative Experience
Art Director - Pei-Yan Kang
Photographer - Athena Kuang
Stylist - Simona Hu
Production - Si-Yu Chen
Interface Design - Athena Kuang
Graphic Design & Brand Aesthetic - Pei-Yan Kang
Set Design&Location - Pei-Yan Kang
Story Writer - Athena Kuang
Make-Up Artist - Giulia Cecceralli
Model - Michael D’Angelo, Giulia Sacchero, Zinam Klaas
Designer - Isabella Rose, Gabija Overlingaité, Shruti Pillai, Martina Flores Aricò, Maya Yaniv, Elias Matso, Isabella Valdez
Special Thanks -
Prof. Alessia Caliendo (Fashion Styling) Prof. Giulia Bonali ( Fashion Studies) Prof. Sandra Laube (Graphic Design) Prof. Marianna Fioretti (Fashion Writing) Prof. Riccardo Bartalucci (PhotoShoot 3) Prof. Francesco Rossi (Art direction & video)
WEBSITE LINK
HOMEPAGE AND GENERAL EXPERIENCE
Visual & UX Design
- Aesthetic: Minimal, immersive, and narrative-focused.
- User Experience: Designed to facilitate storytelling, emotional immersion, and creative participation across devices.
Prototype Story - “My Delicate Posthuman Body”
This speculative fiction explores posthumanism and what it means to be alive from a non-human perspective. The community selected among four alternate endings, each leading to a unique editorial. The story is a philosophical reflection on identity, mortality, and technological embodiment.
Project Goals
- Democratize fashion storytelling through interactive, digital-first platforms
- Bridge literary arts and fashion as a method of slowing down consumption
- Provide a collaborative space for emerging creatives
- Offer a new cultural model for fashion media in the post-digital age
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