P001 → IN UNIVERSE PLATFORM
Click here to experience the website!
Concept
In Universe is a cultural innovation project that merges fashion storytelling with interactivity, community engagement, and literary depth. It reimagines traditional fashion narratives by inviting users to co-create content, transforming passive audiences into active participants.
We began by questioning: What are fashion narratives today? Often confined to static editorials and fashion films, current narratives feel distant, impersonal, and disconnected from their viewers. In contrast, In Universe proposes a future where fashion media becomes interactive, dynamic, and community-driven.
Art direction, Graphic Design, Interface design and Media production.
HOMEPAGE AND GENERAL EXPERIENCE
Prototype Story - “My Delicate Posthuman Body”
This speculative fiction explores posthumanism and what it means to be alive from a non-human perspective. The community selected among four alternate endings, each leading to a unique editorial. The story is a philosophical reflection on identity, mortality, and technological embodiment.