P009 → CLIPPED IN
2025 - Project 2 032c X Berghaus campaign
Clipped In is a campaign that bridges outdoor adventure, skate culture, and LGBTQ+ identity through fashion, movement, and self-expression. Rooted in the idea of connection, resilience, and individuality, the campaign takes inspiration from the carabiner—a tool of security and adaptability in the outdoor world—reimagined as a symbol of personal identity and urban exploration.
This project explores the intersection between skateboarding, queer culture, and technical outdoor fashion, redefining how utility and self-expression coexist. Through raw energy, high-contrast aesthetics, and immersive storytelling, Clipped In creates a space where movement, identity, and subcultures collide.
Berghaus, known for its performance-driven outdoor gear, collaborates with 032C, a Berlin-based avant-garde cultural powerhouse, to push the boundaries of "urban outdoor fashion". The campaign extends beyond clothing—it’s a statement, a movement, a community.
Strategy and Campaign - Si-Yu, Chen
Concept & Photographer - Athena Kuang
Styling&Lighting and Interface Mockup - Kang, Pei-Yan
Makeup Si-Yu Chen, G, Aubrey, Bea, Ella
Casting Athena Kuang
Talent Charlie, Sid, G, Aubrey, Bea, Ella