P003 → OPPO&TOILET PAPER MAGAZINE
OPPO x TOILETPAPER MAGAZINE - Assistant PM
This year, I became a Junior Creative at Erni Creative, where I assisted in the collaboration between OPPO and Toiletpaper Magazine. In this project, I was involved in location scouting at the Toiletpaper Studio and assisted during the shooting. Working as an assistant project manager allowed me to learn how to effectively connect and communicate with clients and partners.
It was an honor to represent Toiletpaper Magazine and support OPPO in partnering with this rebellious and visionary Italian art collective to create an immersive experience that broke the boundaries of traditional product launches. To celebrate the release of the Reno14 series, OPPO commissioned Toiletpaper Magazine to reinterpret the product and its visual identity through their distinctive style — infusing the new Reno series with bold personality and strong expressive power using their signature ironic, colorful, and surreal artistic language.
SOCIAL MEDIA CONTENT
Besides managing the campaign, I also contributed to the 360° content strategy.
I managed the adaptation of key visuals across multiple touchpoints, ensuring brand consistency from print (magazine) to digital platforms, including Instagram Stories, Reels, and banners.
I was involved in planning the social media content strategy and defining the advertising approach for the project.
We secured press coverage from Vogue Italia, targeting both editorial audiences and a younger digital demographic.
As a result, the campaign generated a 15% increase in online attention based on our KPIs.
PRESS – Vogue Italia Feature (Click Photo)
Behind Scene