P013 → PEI BRAND IDENTITY
2025 New Identify
Branding, Visual Direction and Graphic Design
PEI represent my perspective of design and world. In this generation, even though function of life has been more convenient, a lot of chaos and political issue still full of our life, that's why people feel stressful and anxiety. In my opinion, we need to be more satisfy in our life, try to use the childish, creepy and naivete perspective to fit in the world. Thus, PEI PEI was be created.
According to the concept, PEI will be the translator of design and fashion, try to use a unique view and attitude to show the world, which means it make a possiblilty in the future. Also, the whole portfolio is base on the PEI ’s concept, it is a kind of brand book, use layout, color and different project to show myself. It is PEI, also is Pei-Yan, Kang.
General Aesthetic
Base in EU Poster