P004 → CHANEL & LIFE MAGAZINE
CHANEL & LIFE MAGAZINE & XINQI - Art Direction and layout
This year, I became a Junior Creative at Erni Creative, where my first project was to participate in the film collaboration between Chanel and Life Magazine, focusing on video layout and art direction. For this project, I worked closely with the editing team to explore visual styles that best represented the identities of both Chanel and Life Magazine. Through this experience, I gained a deeper appreciation for the beauty and influence of Chinese art in fashion, and it taught me to respect the connection between art, culture, and people on a more profound level.
Together with Life Magazine and Chanel, we followed Chinese artist Xin Qi into Chanel’s spiritual world — from the private residence at 31 Rue Cambon, to behind the scenes at the le19M atelier, and finally back to Hangzhou, where Xin Qi created a cover piece for Life Monthly. At Chanel’s le19M in Paris, we interviewed Aska Yamashita, the Artistic Director of Atelier Montex. From Montex’s golden glass bead embellishments to the intricate layering of over 3,000 geometric pleating techniques at the Lognon workshop, the project revealed Chanel’s poetic fantasy and Xin Qi’s creative journey — weaving together threads of craftsmanship, culture, and dreams.