P001 → CONTEMPORARY MEDIA
Interactive Storytelling + Fashion Editorial
You will provide 3-5 different story options, allowing users on social media (such as TikTok) to vote or choose the story’s direction.
The story with the highest number of votes will be produced as a fashion editorial and published in an annual print publication.
Multi-Platform Development
The project starts on social media to attract an audience and build community engagement.
In the future, it will evolve into a website and app, offering a deeper interactive experience.
UI/UX design will be developed on Figma to ensure a smooth user experience.
Inspiration
Inspired by Everything Everywhere All at Once and Black Mirror: Bandersnatch, this project explores interactive storytelling.
It integrates the internet’s "multiverse" concept, allowing users to decide different story paths via social media.
Cultural & Commercial Potential
The goal is to create a cultural phenomenon, where young people actively participate and shape content rather than just consuming it passively.
As the project matures, brands can integrate their identity into the stories and fashion editorials, enhancing their cultural influence.
Social Value & Impact
This project redefines social media, transforming it from a passive, self-centered space into an interactive creative platform where users can influence artistic direction.
It gives young people a sense of being "part of the art" rather than just passive spectators.
Next Steps
- Continue refining ideas and write a detailed project outline.
- Develop UI/UX design and create a Figma prototype.
- Consult with professors or Andrea (UX/UI design expert) for professional advice.
- Plan an initial social media experiment to observe audience engagement and participation.
Overall, this is an innovative and experimental project that merges social media, interactive storytelling, and the future of the fashion industry.
If it successfully engages users and builds cultural influence, it has the potential to become a platform that brands want to invest in and collaborate with.